Cocacola Kwanza employees displaying Minute Maid juice
By Ludger Kasumuni
The Citizen Reporter
Dar es Salaam: The newly launched Minute Maid Juice brand by Coca-Cola Company is set to benefit thousands of farmers of citrus fruits in the country.Speaking at the occasion for launching the Minute Maid Juice brand in the city yesterday, Coca-Cola Company country manager Dimeji Olaniyan said that already the brand had benefited 50,000 small holder farmers in Kenya and Uganda.
“Last month we launched this brand of juice in Uganda and Kenya. There is a special fruit processing plant based at Nairobi to feed East African Market,” Mr Oleniyan said.He said they were also planning to establish a juice making plant in the country in the near future so that small holder farmers benefit from that brand.
“We are eying for Southern Corridor to mobilise thousands of farmers for growing citrus fruits, including pineapples, mangoes and oranges,” he said.
The Citizen Reporter
Dar es Salaam: The newly launched Minute Maid Juice brand by Coca-Cola Company is set to benefit thousands of farmers of citrus fruits in the country.Speaking at the occasion for launching the Minute Maid Juice brand in the city yesterday, Coca-Cola Company country manager Dimeji Olaniyan said that already the brand had benefited 50,000 small holder farmers in Kenya and Uganda.
“Last month we launched this brand of juice in Uganda and Kenya. There is a special fruit processing plant based at Nairobi to feed East African Market,” Mr Oleniyan said.He said they were also planning to establish a juice making plant in the country in the near future so that small holder farmers benefit from that brand.
“We are eying for Southern Corridor to mobilise thousands of farmers for growing citrus fruits, including pineapples, mangoes and oranges,” he said.
He added: “We would like to partner with small holder farmers to produce pineapples, oranges and mangoes for processing juice. We are targeting the East African market in the spirit of developing East African Community.”
He said currently they depend on their Nairobi based plant with the capacity of producing 7,000 packets of Minute Maid Juice per hour. According to him, the Minute Maid Juice brand made from pineapples, mangoes and oranges is being marketed in more than 70 countries in the world.
He said sold at between Sh2,500 and Sh3,000 the Minute Maid Juice will be distributed in Dar es Salaam, Morogoro, Kilimanjaro, Arusha and Manyara.He said being the biggest juice processing company in the world Coca-cola’s volume of sales is worth $1 billion worldwide per year.
With regard market response in Uganda and Kenya, he said it has been very positive and there was no doubt that it will replicate in Tanzania. On his part, the general sales manager for a sister company of Coca-Cola, Bonite Bottler Limited, Mr Christopher Loiruk, said that worldwide for every second 450,000 people drink Coca-cola.
“We are determined to flood East African Market with juice made from locally produced citrus fruits. Our juice is the best and has been accepted globally,” Mr Loiruk said.He said in March next year they were going to market such brand of juice in Zanzibar and other remaining regions in the Mainland.
He said currently they depend on their Nairobi based plant with the capacity of producing 7,000 packets of Minute Maid Juice per hour. According to him, the Minute Maid Juice brand made from pineapples, mangoes and oranges is being marketed in more than 70 countries in the world.
He said sold at between Sh2,500 and Sh3,000 the Minute Maid Juice will be distributed in Dar es Salaam, Morogoro, Kilimanjaro, Arusha and Manyara.He said being the biggest juice processing company in the world Coca-cola’s volume of sales is worth $1 billion worldwide per year.
With regard market response in Uganda and Kenya, he said it has been very positive and there was no doubt that it will replicate in Tanzania. On his part, the general sales manager for a sister company of Coca-Cola, Bonite Bottler Limited, Mr Christopher Loiruk, said that worldwide for every second 450,000 people drink Coca-cola.
“We are determined to flood East African Market with juice made from locally produced citrus fruits. Our juice is the best and has been accepted globally,” Mr Loiruk said.He said in March next year they were going to market such brand of juice in Zanzibar and other remaining regions in the Mainland.
2 comments:
Its a great start, Ippy. The trickiest part though about blogging is to maintain it. keep going.
Gwankaja
thanx adam, ntajitahidi kuwa nai-update kila ninapoweza
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